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ResQ Appoints CMO to Drive Increase in Market Share

03/02/2021

ResQ, the leading outsourced contact centre specialist, has today announced the appointment of James Waite to the position of Chief Marketing Officer (CMO). James joins the company to develop and oversee an ambitious marketing strategy, focused on building a world class approach to customer interactions and increasing ResQ’s market share.

ResQ’s CEO, Nic Marshall comments:

“We’re absolutely delighted and privileged to have James join us as CMO. We recognised that we needed someone with deep marketing expertise in the CX sector and we found this in James. We’re excited for him to be part of our journey, helping us reinforce our mission – that is to delight customers and help our clients grow.”

James Waite is a seasoned B2B marketing leader with 13+ years’ experience in the customer experience (CX) industry. He joins ResQ from HGS Digital where he was Global Marketing Director leading on the company’s brand awareness strategy and helping accelerate HGS’ growth in market share.

James Waite, Chief Marketing Officer at ResQ comments:

“I was inspired by ResQ’s approach to running contact centres, which focuses on every employee, setting them up for successful careers. This approach, combined with industry leading technology, has led to ResQ becoming the best performing partner for its clients, resulting in phenomenal business growth. I am very excited to be joining ResQ to strengthen the brand and help deliver on its customer promise.”


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